Academy of Marketing Science Review

Academy of Marketing Science Review

http://www.amsreview.org/

High quality conceptual and measurement papers in marketing and consumer behavior.
Scholarly films on Marketing phenomena
Interpretive research on any topic in Marketing; our electronic format makes longer pieces feasible.
Replications
Comments on previous AMS Review
Summaries of analyses done with data sets made available on this web site

Publisher: Academy of Marketing Science
Country: United States
Language: English
Keywords: business, commerce, marketing, economics
Start year: 1997